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Creator & Social MediaLast updated: June 22, 2026
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Hootsuite OwlyWriter

Hootsuite OwlyWriter is an AI-powered writing assistant built into Hootsuite's social media management platform for creating and optimizing content.

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#ai writing#social media#content generation

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Beginner friendly

Supported

Korean support

Not verified

Korean input and output support has not been verified yet.

Mobile support

Supported

Offers a mobile app or mobile-friendly web experience for working on the go.

Commercial use

Supported

OwlyWriter is fully intended for commercial use by businesses managing multiple social accounts and campaigns. It is available within Hootsuite's commercial-grade plans and supports team collaboration.

Sources & verification

Use these primary sources to confirm current pricing, terms, and product details.

Official product website

hootsuite.com

Information date: June 22, 2026AI-curatedHow verification works
Quick decision guide
Best for
  • Marketing teams and social media managers already using Hootsuite
  • Small to mid-size businesses needing efficient content production workflows
Not ideal for
  • Teams seeking advanced creative control and specialized copywriting features
  • Users who need a standalone AI writing tool independent of social management platforms
Plans & pricing notes

Free plan

OwlyWriter may be available with limited access on Hootsuite's free or trial plans; check Hootsuite's official pricing for current availability and usage limits.

Paid plans

OwlyWriter is included as a feature in Hootsuite's paid plans. The exact pricing and AI credit allocation depend on your chosen plan tier; visit Hootsuite's website for current details.

Review summary

What Hootsuite OwlyWriter is best for

OwlyWriter leverages AI to help marketers and social teams generate, refine, and optimize social media posts directly within the Hootsuite dashboard. It supports multiple content formats and can adjust tone, length, and messaging to match brand voice and platform-specific best practices.

Pros
  • Seamlessly integrated into Hootsuite, eliminating context switching for social teams
  • Supports quick content iteration and A/B variation generation for testing
Cons
  • Limited customization of AI tone and style compared to specialized writing tools
  • Requires a Hootsuite subscription; not available as a standalone tool
Key Features

AI-powered post generation and rewriting for multiple social platforms

Tone and messaging adjustment to match brand voice and guidelines

Integration with Hootsuite's content calendar and scheduling tools

Best use cases

Generating multiple post variations quickly for social media campaigns

Helping teams maintain consistent brand voice across multiple social channels

Frequently asked questions

What is Hootsuite OwlyWriter best for?

Hootsuite OwlyWriter is worth considering for Creator & Social Media workflows where you want faster drafts, automation, or clearer tool comparison.

Can I use Hootsuite OwlyWriter for free?

Its current pricing type is Freemium. Check the official site for exact free limits, paid plans, and usage restrictions.

What should I check before choosing Hootsuite OwlyWriter?

Compare pricing, language support, mobile availability, commercial-use terms, and output quality before committing.

Discuss Hootsuite OwlyWriter with the community

Ask questions and share hands-on experience, tips, and prompts.

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